The Octopus Method – Part 3 of 3

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If you have followed Part 1 and Part 2 of The Octopus Method series, you know by now that you need to target as many relevant channels across the web as possible. By now, your travel business is starting to gain more traction online: your website is getting more views and as a result, you are seeing an increase in online sales.

The thing is, at this point, you’ve probably only gotten ankle deep in the sea of online marketing. While we could go on and on about the many things you can do to improve your online presence, such as how to improve your SEO and build relevant links, we thought we would touch upon an often ignored way of spreading you travel business’s online presence: welcome to the world of Wiki.

Make Your Presence Known on WikiTravel and WikiVoyage

Unless you’ve been living under a rock, you have probably used Wikipedia at one point or another. This is largely because of their huge online presence. (Did you know that Wikipedia shows up on the first page of Google in more than 50% of searches?). While Wikipedia itself might not be the best way to promote your tourism business, its younger siblings, WikiTravel and WikiVoyage, are…

…But Be Careful

As you probably know, the success of all ‘Wiki’ sites is dependent on contributions from the public. That means, you or your employees can list information about your tour business, but it has to be a valuable contribution. If a traveler can independently complete the activities that your tour offers, travelers (and WikiTravel) probably won’t find much value in the listing. A great way to add more ‘clout’ to your listing is to add additional tips and recommendations about the city that your tour business is located in.

 Stumped About How to Add Value?

Try giving other business’s in your community some love too. Perhaps there’s a restaurant that you love, or maybe you know which taxi services travelers should avoid at all costs. Whatever it is, ensure that it is information that will benefit travelers and it will buffer you from being tagged as a spammer. That extra little work also has some extra hidden benefits. How? Wiki sites pride themselves in making sure information is informative, credible and nonbiased – all factors that Google loves. And if Google loves a site, it highly regards all of the content in it, which will of course include your listed business.

You can also use this kind of added value on GuideAdvisor.com and reap nice rewards there too. If you submit unique content to create an Explore page on the web site for a destination not yet covered, the published page will have an advertisement dedicated to your trip or tour displayed for every visitor to that page. Here’s a great example. Just email hello@guideadvisor to find out more.

While spreading your tourism business out far and wide might seem like a daunting process that will stretch you out far and wide, it is worth it! Permeating your brand throughout as many distribution channels as possible is key to a successful online presence and will of course help with the bottom line — more sales!

And that’s a wrap on our 3 part series. Feel free to join in on the discussion and give us (TourismTiger) your feedback on these techniques, share your own visibility suggestions, or pose any questions you might have in the comment section below.

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