Trick or Treat: Best Candy in the World

You may be of the mindset that all candy is good (who could begrudge an edible made of approximately 99% sugar, right?), and you may be of the logic that chocolate is handed down from the gods, but let’s face it, we all have our favourites, and no matter how much our friends try to convince us they know a better alternative, we stick to the treats we love.

But sticking to what we know isn’t always best. How awful would it be to progress through life having not tasted some of the world’s best candy simply because of being loyal to Kit Kats? Food tour guides try to break your habit of only eating your favourite candy by introducing you to some of the world’s best chocolates, but here are some yummy treats you can try on your own in the comfort of your home.

Trust us, these candy options will bring a whole new level to your life, a level that includes the desire to experiment and to travel to foreign lands simply to try new sweets. An extravagance, yes, but sugar makes us do crazy things! So put that candy corn aside (the top selling candy in the United States!), and reach for one of the following. Plus, since chocolate has traditionally been associated with magical, medicinal, and mythical properties (in fact, in Latin, cacao trees are called Theobroma Cacao, or “food of the gods”), you can earn health points with GuideAdvisor for trying something new that contains cocoa!

Japan: Pocky

As the creators of the healthful likes of sushi, and as such petite people in general, it is somewhat surprising that the Japanese have massive sweet teeth. But as guides in Japan will attest, the country offers some of the best candy out there. From unique treats like Botan Rice Candy (a soft, chewy, slightly lemon-orange flavored candy with an outer layer of rice paper) to Pocky (chocolate-coated biscuit sticks), the Japanese know how to make mouth-watering snacks. And what makes them even more enjoyable are the fun wrappings that they come in; the colorful packaging decorated with animals and other cute objects make them that much more irresistible.

England: Cadbury Creme Egg

As the home of Cadbury, one of the greatest (of not the greatest) confectionary companies worldwide, you can bet that England produces some top contenders of candy. Dairy Milk bars may be pretty unbeatable (bonus: they now come in fun flavors like Oreo!), but the English chocolate treat that steals the limelight is the Creme Egg. Cadbury Creme Eggs are a chocolate product produced in the shape of an egg. The outside consists of a thick milk chocolate shell, and it serves as the container for a white and yellow fondant filling that looks like the inside of a real egg. There is one condition with the Creme Egg, however: it is only produced between 1 January and Easter Day. The next time you find yourself saddled up to a tour guide in England, ask how they eat their Creme Egg; there’s always a funny story to be told.

Korea: Cheong Woo

Food-wise, Korea may be famous for its kimchi, but there’s more to the country’s cuisine than fermented vegetables: Korea also makes an impressive candy called Cheong Woo. Cheong Woo has is an interesting concoction: it has the texture of a Starburst, but the sweet and salty taste of squash. The perfect Fall treat? We think so.

Germany: Ritter Sport

Headquartered in Germany, Ritter Sport produces chocolate bars that are warmly welcomed by even the most snobby of chocolate snobs. Designed in 1932 to fit into every sport jacket pocket without breaking, the chocolate bar has progressed from being plain to now having more than 30 varieties including Williams Birne Trüffel (dark chocolate filled with Poire Williams pear brandy mousse), Knusperflakes (milk chocolate with corn flakes), Joghurt (yogurt!), and Pfefferminz (chocolate with a peppermint filling). Word of advice: the next time you’re in Germany, ask your German tour guide to make a pit stop for some Ritter Sport. You can thank us later.

Italy: Baci

America’s Hershey’s Kisses chocolates are good, but they’ve got nothing on Italy’s version: Baci. Baci are chocolate bonbons that are filled with a chocolate-hazelnut cream, topped with a whole hazelnut, and wrapped up in a multilingual love note. While Hershey’s Kisses come in fabulous swirl combinations like chocolate and vanilla or chocolate and caramel, Baci is the winner when it comes to kiss-themed confectionary. Plus, when there’s amazing food all over Italy — their creamy gelato, for one, is almost too tasty to describe — it’s quite something when Italian tour guides (i.e., locals who really know their stuff) rave about Baci. Between phenomenal pasta and no-nonsense pizza, food tour guides in Italy rarely end a meal with room in their stomachs to spare, but it goes without saying that a Baci will never be turned down.

Indonesia: Chimes Mango Ginger Chews

What makes Indonesia’s Chimes Mango Ginger Chews so special — they’re not your average ginger chew — is that they’re made with ginger that is grown in volcanic soil in East Java. No wonder there’s such a prominent heat and spice to them! Even while surrounded by fresh mango galore, tour guides in Indonesia like Eric Elder (he’s the genius behind the three week Taste of Thailand guided tour that takes you to elephant sanctuaries, full moon parties, and tropical waterfalls) and Puukii Moonlasan (she leads Blissful Bali trips that entail whitewater rafting, volcano treks, surfing, snorkeling, and doing the ancient Balinese Kecak dance) swear by Chimes Mango Ginger Chews, attesting that their sweet and spicy combination serves as the perfect pick-me-up.

United States: Reese’s Peanut Butter Cups

M&M’s may be the United States’s best-selling candy (their annual sales reach an incredible $1.8 billion), but these color-coated chocolate drops invented back in 1941 are not necessarily the most delicious American sweet treat, not when there are Oh Henrys (chocolate bars filled with peanuts, caramel, and fudge), Butterfingers (a butter and peanut butter mixture covered with chocolate), and Snickers (a chocolate bar named after the Mars family’s beloved horse that consists of nougat, caramel, roasted peanuts and milk chocolate) on the shelf too. But the best American chocolate, and boy does it scream America, is the Reese’s Peanut Butter Cup.

Reese’s Peanut Butter Cups were created in 1923, and they are basically a round disk of chocolate (now varieties include white and dark chocolate, but the original is milk) filled with creamy peanut butter. The candy’s tagline is, “There’s no wrong way to eat a Reese’s,” and this is absolutely true. In fact, you could even eat one for breakfast before going on a mountain biking excursion through the wildflowers of Crested Butte, Colorado, with tour guide Eric Koczab, a guide who professes to heave earned a PhD in fun, or even after having eaten a whole troop’s worth of tacos alongside food tour guide Natalie Richards in San Deigo. There may be no wrong way to eat a Reese’s Peanut Butter Cup, but there’s also no wrong time or place!

China: White Rabbit Creamy Candy

For a country that thinks so highly of rabbits, especially white ones, it’s only fitting that their best candy — White Rabbit Creamy Candy — is named after the animal. White Rabbit Creamy Candy was born in 1943 after a merchant from Shanghai’s ABC Candy Factory tried a milky candy from England and decided it was so delicious it needed to be replicated in his homecountry. Half a year of tasting and recipe-altering later, White Rabbit Creamy Candy came into being, and it has been popular ever since. The candy is white with a vanilla taste and a taffy-like texture, and each one is wrapped in edible rice paper. Bonus: they’re nutritious and delicious; White Rabbit Creamy Candy’s slogan is, “Seven White Rabbit Candies is equivalent to one cup of milk.”

Russia: Alenka

What draws most toward Russia’s Alenka chocolate is the product’s packaging — a wrapper depicting the smiling face of a Soviet child — but what’s inside is the real gem: the creamy chocolate. Alenka may not be of the same standard as England’s Dairy Milk bar, but it is voted the best by Russians, and that’s all that matters. Don’t believe us? Perhaps your Russian tour guide will convince you! One thing’s certain, and that’s that a single bite of an Alenka chocolate bar will prove to you that the Russians do know a thing or two about candy.

France: Carambar

As food tour guides in France will prove to you on their incredible tours of France’s restaurants, markets, cafes, bakeries, you name it, the French know their food better than any other country, so you can only imagine how good their candy is. Introducing the Carambar, a chewy caramel candy from France that has evolved to include flavors like cola, peach tea, and passion fruit. Some variations (the Carambar Atomic) even have sherbet inside, and are called bizarre names like Green Cactus!

Although French tour guides have excellent senses of humor, the jokes on the inside of Carambar wrappers are, well, so bad they’re actually good. Nico, the mastermind behind Secret Food Tours of Paris who has a particular soft spot for the country’s cheeses, may favor a fresh-baked crusty baguette to pair with locally-made brie cheese, but he’d never turn down a Carambar; the childhood memories that a taste of Carambar evokes are too precious, and the candy’s sweetness is irresistible. Move over Werther’s Original, the Carambar is where it’s at.

Sign up for a no-cost no-spam traveler account to see hidden VIP trip prices, earn some social conscience karma points, and get in on some awesome prizes too!


  • Britney

    Fantastic site you have here but I was curious if you knew of any community forums that cover thhe same topics talked about here?
    I’d really like to be a part of community where I can get feed-back from other knowledgeable individuals that share the same interest.
    If you have any recommendations, please let me know. Appreciate it!

  • Tonja

    Hi! Do you use Twitter? I’d like to follow you if that would
    be ok. I’m definitely enjoying your blog and look forward to new

Wait, before you go...

For more great content, VIP prices and social karma points, create a Traveler account on GuideAdvisor for free.

Are you a guide or an operator? Click here.

Privacy Policy

Join GuideAdvisor Now.
3 great reasons!

  • Find Guides

  • Get VIP Deals
  • Win Prizes
  • Give Back
  • 1
  • 2
  • 3
  • Reach Travelers

  • Be Seen
  • Connect Directly
  • No Commission

I'm a traveler I'm a Guide