Based on our experiences with thousands of guides and tour operators, and countless travel segment marketing experts this year – we’ve established the top 4 zero-cost strategies to grow your tour business in 2016.
The best news is – you can take action on every single one of them today.
Research and visitor behaviour onsite is telling us that cookie-cutter tours developed for “the masses” are not what is catching the eye of the modern traveler. Often, experienced travelers with larger budgets (and many outbound tour organizers) want to work with a local guide at their intended destination to create a custom tour. One that fits their specific schedule and desired itinerary with room for guide recommendations. So, listing a “customizable” tour that gives a framework of possible itinerary stops and quotes a starting price, but leaves room for a traveler’s imagination is a great addition to every guide’s more established offerings.
Since you are already listed with us, you can set one up in just a few minutes. Here are a couple of examples; one in Turkey and one in French Polynesia.
The more visibility and brand recognition you have as a guide or tour operator – the higher the credibility of your offerings in a traveler’s mind. Being able to increase a customer’s confidence is key when they are researching and planning their travels all the way across the globe from you. We talked about this in an earlier post – The BillBoard Effect
- and one of our guest experts from TourismTiger talked about several quick and easy strategies to get to work on right away in their guest post The Octopus Method – Part 1.
If you haven’t done so already, taking advantage of our 90-day free Business Trial can give you a good head-start on this one.
According to about 20 metric tonnes of recent research (we’re sure it will come as no surprise to you) – nearly 9 in 10 consumers (8.8 to be exact) read online reviews to determine the quality of a business, and 39% do so on a very regular basis. The “trend line” over the last four years demonstrates how people are increasingly reading reviews to support decision making. This makes it critical for businesses to attract more reviews and actively manage their online reputation. Here’s some great info
on how to do just that… and it’s especially helpful when the review is not a positive one.
By the way, we provide a tool you can use for free to automatically request reviews from your tour customers. Then we take them right where they need to go to leave your 5 star review with just a single click.
This one’s a no-brainer right? But we’ve all been on bad tours. Thank goodness they’re pretty few and far between. But even great guides (like old dogs :)) can learn new tricks, pick up fresh ideas and get sound advice from other experts in the field. That’s where we think the free daily info coming out of the Be a Better Guide
project – whether on their website, in their videos or on just about every social media platform you can think of, can help you turn already great tours into unforgettable once-in-a-lifetime experiences.
So that wraps up our
Top 4 strategies. We can give you a big head-start on the
first 3. If you haven’t done so already, try us out for a no-risk 90-day free Business Listing trial and see just what we mean. #4 is all up to you.
What zero-cost strategies did we miss that you see as potential front-runners in 2016?