The Octopus Method – Part 2 of 3


You’ve read part one of our three-part series. Your online tour business is listed throughout different online channels – and well done to you! We know that you’ve been waiting on the edge of your seat, ready for our next instalment (or maybe we’re the only geeks around that love online marketing). In any case, get ready to spread your tentacles out far and wide – over review sites.

Here’s how:

Actively Solicit Customer Reviews

Did you know that GuideAdvisor provides you with an easy to use online tool for getting customer reviews? All you need to do is enter your tour customers’ email addresses, and then GuideAdvisor automatically sends them an email with a direct link to your tour – so the customers are one click away from leaving you that five-star rating. It doesn’t get any easier. But if you need more incentive – for every review received – you will be entered into the monthly “Reviews Rock” draw for a dedicated AdWords campaign and your customer can get in on the rewards too.

Respond to Every Review

Similar to how Google is the reigning king in the search engine game, TripAdvisor is the current guru when it comes to tour review sites. As it is such a large part of travel culture nowadays, it is a vital lifeline when it comes to the success of your tour business. To ensure that your tour stays ahead of the pack, respond to every review — every outpour of love and kick below the belt. You can respond to your GuideAdvisor reviews the very same way.

Luckily, TripAdvisor and GuideAdvisor make it easy for you to keep track of every review. For TripAdvisor, all you have to do is sign up for email alerts to see when a review comes in (and of course, check your email daily). To do this, make sure that the ‘Subscribed’ bubble is selected in the ‘TripAdvisor Review Report’ section of your account. With GuideAdvisor, no set-up steps are required — you’ll automatically be notified of customer reviews by email.

Spread the Love to Yelp

Now that you have TripAdvisor and GuideAdvisor figured out, don’t forget about tending to other review platforms. Yelp, for example, is steadily on the rise — their website has 142 million views a month — and they are working hard to ensure a smooth experience for viewers and business owners. In fact, Yelp has made it even easier for business owners to stay on top of their reviews by creating a ‘Mobile App for Business Owners.’ Their App allows business owners to efficiently view and respond to reviews; it also provides valuable data about visitor engagement and customer leads.

That’s all for now, ladies and gentlemen! Don’t forget to check back in 2 weeks for our next and last part of this series.

Feel free to join in on the discussion and give us your feedback on these techniques, share your own visibility suggestions, or post any questions you might have for us in the comment section below.

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