Privacy Policy

We understand that making purchases and travel plans online involves a great deal of trust on your part and we respect your privacy. We take this trust very seriously, and make it our highest priority to ensure the security and confidentiality of the personal information you provide to us. Please read the following policy to learn about our privacy practices. By visiting our website, www.GuideAdvisor.com, you are accepting the practices described herein.

What Personal Information We Collect

In General

We receive and store any information you enter on our Web site or give us in any other way. This includes information that can identify you (“personal information”), including your first and last name, telephone number, postal and e-mail addresses, and, in some cases, billing information (such as credit card number, cardholder name, and expiration date). We also may request information about your traveler preferences. You can choose not to provide information to us, but in general some information about you is required in order for you to register as a member; purchase products or services; complete a traveler profile; participate in a survey, contest, or sweepstakes; ask us a question; or initiate other transactions on our site.

Information from Other Sources

GuideAdvisor does not currently use independent third-party sources to add to our user account information or delivery and address information.

Automatic Information

We automatically collect some information about your computer when you visit GuideAdvisor.com. For example, we will collect your IP address, Web browser software (such as Netscape Navigator or Internet Explorer), and referring Web site. We also may collect information about your online activity, such as trips viewed, reservations sent, and purchases made. One of our goals in collecting this automatic information is to help customize your user experience.

Cookies and Other Web Technologies

When you visit GuideAdvisor.com, we may assign your computer a “cookie” (a small, unique identifier text file).  You can always choose not to receive a cookie file by enabling your Web browser to refuse cookies or to prompt you before accepting a cookie.  The Help portion of the toolbar on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. Please note that if you refuse to accept cookies from GuideAdvisor.com, you may not be able to access many of the features we offer.

GuideAdvisor uses cookies for the following general purposes:

  • To help us recognize your browser as a previous visitor and save and remember any preferences that may have been set while your browser was visiting our site. For example, if you register on our site, we may use cookies to remember your registration information, so you do not need to log into our site each time you visit. Please note that member IDs, passwords, and any other account-related data included in such cookies are encrypted for security purposes.

  • To help us customize the content, website experience, and advertisements provided to you on our websites and on other websites across the Internet. For example, when you access a web page, a cookie is automatically set by us, our service providers, or our partners to recognize your browser as you navigate on the Internet and to present you with information and contest based on your apparent interests.

  • To help measure and research the effectiveness of website features and offerings, advertisements, and e-mail communications (by determining which e-mails you open and act upon).

  • To make it as easy as possible for you to share content from GuideAdvisor with your friends through your favourite social networks. Social networking cookies, which are usually set by the social networking provider, enable such sharing to be smooth and seamless.

Information Collected by Third-Party Advertising Companies

Third-party advertisers, such as those we use to serve ads on our behalf across the Internet, may use cookies and other technologies (such as Web beacons or single-pixel GIFS) for several purposes, including: to measure the effectiveness of their ads; to analyze, modify, and personalize advertising content on GuideAdvisor.com and other sites; and to provide ads about goods and services we hope will be of interest to you. We do not have access to or control over cookies or other features they may use, and the information practices of these advertisers are not covered by this Privacy Policy.

How We Use Your Personal Information

GuideAdvisor does not sell user information, including name, email address, contact information, phone number, or any other personally identifiable information, to third-parties. GuideAdvisor uses information about you for the following general purposes: to provide you with the products and services you request; to provide you with trip/activity confirmation and updates; to manage your account, including processing bills and providing notifications; to communicate with you in general; to respond to your questions and comments; to measure interest in and improve our products, services, and Web site; to notify you about special offers and products or services that may be of interest to you; to otherwise customize your experience with GuideAdvisor.com; to solicit information from you, including through surveys; to resolve disputes, collect fees, or troubleshoot problems; to prevent potentially prohibited or illegal activities; to enforce our Terms and Conditions; and as otherwise described to you at the point of collection.

GuideAdvisor.com may share your information with the following entities:

  • Suppliers, such as Guides and Operators. Throughout GuideAdvisor.com, all services provided by a third-party supplier are described as such. We do not share your email address with these suppliers unless they need it to fulfill the reservation you have made on GuideAdvisor.com, and we restrict their use of this information to that purpose. We do not place limitations on our suppliers’ use or disclosure of your other personal information. Therefore, we encourage you to review the privacy policies of any supplier whose services you purchase through GuideAdvisor.com. Please note that these suppliers also may contact you as necessary to obtain additional information about you or to facilitate your reservation.
  • Third-party vendors who provide services or functions on our behalf, including credit card processing, business analytics, customer service, marketing, distribution of surveys or sweepstakes programs, and fraud prevention. These companies have access to personal information needed to perform their functions but are not permitted to share or use the information for any other purpose.
  • Business partners with whom we may jointly offer products or services. You can tell when a third party is involved in a product or service you have requested because their name will appear with ours. If you choose to access these optional services, we may share information about you, including your personal information, with those partners. Please note that we do not control the privacy practices of these third-party business partners and recommend you evaluate their practices before deciding to provide your personal information.Sharing this information with our corporate affiliates, enables us to provide you with information about products and services, both travel-related and other, which might interest you. To the extent that our corporate affiliates have access to your information, they will follow practices that are at least as restrictive as the practices described in this Privacy Policy. They also will comply with applicable laws governing the transmission of promotional communications and, at a minimum, give you an opportunity in any commercial e-mail they send to choose not to receive such e-mail messages in the future.
  • We also may share your information: (i) in response to subpoenas, court orders, or other legal process; to establish or exercise our legal rights; to defend against legal claims; or as otherwise required by law; (ii) to investigate, prevent, or take action regarding illegal or suspected illegal activities; to protect and defend the rights, property, or safety of GuideAdvisor.com, our customers, or others; and in connection with our Terms and Conditions and other agreements; and (iii) in connection with a corporate transaction, such as a divestiture, merger, consolidation, or asset sale, or in the unlikely event of bankruptcy.Other than as set out above, you will be notified when personal information about you will be shared with third parties, and you will have an opportunity to choose not to have us share such information.
    We also may share aggregate or anonymous information with third parties, including advertisers and investors. For example, we may tell our advertisers the number of visitors a Web site receives or what are the most popular trip destinations. This information does not contain any personal information and is used to develop content and services we hope you will find of interest.

How You Can Access Your Personal Information

You can access your information at various points on the GuideAdvisor.com Web site. These include: (i) the GuideAdvisor Profile page, where you can view, update, or change your personal information and update your member profile, travel preferences and associated information; (ii) the Account page, where you can change your password; and (iii) the Favorites page, where you can view, update, or delete your saved Trips.

Your Choices Regarding Collection and Use of Your Information

As discussed above, you can choose not to provide us with any information, although it may be needed to make reservations, contact our suppliers or take advantage of certain features offered on GuideAdvisor.com.

You can also add or update information on the GuideAdvisor Profile, Account and Favorites pages as described above.
The Help portion of the toolbar on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. Please note that if you refuse to accept cookies from GuideAdvisor.com, you will not be able to access portions of our site.

Messages Sent Through the System

GuideAdvisor provides a method for communicating with the guides on our system. We may monitor these messages for the purpose of ensuring that you are properly served by our guides and to ensure compliance with the terms and conditions of GuideAdvisor.

How We Protect Your Personal Information

We want you to feel confident about using GuideAdvisor.com to plan your trip/activity, so we are committed to protecting the information we collect. While no Web site can guarantee security, we have implemented appropriate administrative, technical, and physical security procedures to help protect the personal information you provide to us. For example, only authorized employees are permitted to access personal information, and they only may do so for permitted business functions. In addition, we use encryption when transmitting your sensitive personal information between your system and ours, and we employ firewalls and intrusion detection systems to help prevent unauthorized persons from gaining access to your information.

Children’s Privacy

GuideAdvisor.com does not sell trip or other services for purchase by children. Should a child whom we know to be under 13 send personal information to us, we will use that information only to respond directly to that child to inform him or her that we must have parental consent before receiving his or her personal information.

External Links

If any part of the GuideAdvisor.com Web site links you to other Web sites, those Web sites do not operate under this Privacy Policy. We recommend you examine the privacy statements posted on those other Web sites to understand their procedures for collecting, using, and disclosing personal information.

Changes to this Privacy Policy

GuideAdvisor.com may update this Privacy Policy in the future. We will notify you about material changes to this Privacy Policy by sending a notice to the e-mail address you provided to us or by placing a prominent notice on our Web site.

How You Can Contact Us

If you have questions about this Privacy Policy (or your travel planning or purchases), please e-mail us at hello@guideadvisor.com.

Opting Out

You can choose to remove your e-mail address from our database at any time. To do so, please send an e-mail to hello@guideadvisor.com.

This Privacy Policy is effective as of January 1, 2013.

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