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Rob Roy

  • Company Website

Guide at a Glance

  • Company

    Verve Napa Valley

  • Locations

    Napa, California, United States

  • Activities

    Lifestyle, Wine Tour

  • Guiding Experience

    45 years

  • Languages


  • Favorite Trip

    AVA Appellations

Guide Bio

I bring the male balancing influence to the Verve team. Having grown up with three brothers and raised two sons, I have always been immersed in the world of sports, biking and just about every kind of outdoor adventure.

After graduating from the University of Michigan, I moved to San Francisco where I worked as a city tour guide. I led my first Napa wine tour in the late 1970′s. Over the years, I witnessed first-hand the number of local wineries skyrocket from about 20 to more than 500. I parlayed this experience into a career in the luxury travel industry, where I spent the next decade guiding groups around the world.

I eventually went on to run my own company, which designed and implemented content-driven travel programs for the most discerning travelers. Among the myriad of programs I developed are wine-eccentric tours in Italy, France, Spain, South Africa, Argentina, Australia and of course, our legendary Napa Valley. My passion is education through experience. I find it deeply gratifying to be able to share my favorite places, extensive knowledge and many memories with guests. It is my attention to detail, and never-ending desire to enhance the visitor experience, that has led to my success in the hospitality and travel industry.

My love for wine country doesn’t stop at leading sightseeing tours. In the late 1980′s, I bought my first ton of Zinfandel grapes and started making my own wine. Since then, I have learned a lot about the art and science behind wine making through hands-on experimentation. More than anything, this hobby made me appreciate those who really do it well.

I have a life-long background in tour operations. Prior to joining the Verve team, I acted as Director of Sales at Bauer’s IT in San Francisco. I am ready to make your time in wine country an unforgettable experience.

Verve Napa Valley

VERVE is an energy – a buzz. Our 20+ years of knowledge and access to the premiere Napa Valley lifestyle is your one-stop resource for all things Wine Country. Verve collaborates with visitors to design memorable events, transportation, and tours that showcase the Napa Valley as you’ve never seen it before. A curated experience with Verve is inspired, indulgent, and exclusive. Our industry insights grant you insider access to exceptional artisan wineries, culinary masterpieces, private art collections, wine blending, barrel tasting, special events, private estates and gardens and much more. Our goal is to anticipate your requests, exceed your expectations, and deliver the Napa Valley experience of a lifetime.

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