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Lisa Rogovin

  • Company Website

Guide at a Glance

  • Company

    Edible Excursions

  • Locations

    Berkeley, Oakland, San Francisco, California, United States

  • Activities

    Cocktail Tour, Food Tour, Lifestyle, Market Tour, Sightseeing

  • Languages


  • Favorite Trip

    Mission 24th Street Tour

Guide Bio

With more than 20 years of experience in worldwide culinary exploration, Lisa is a longtime California resident with a vast knowledge of the Bay Area’s acclaimed food culture. Lisa lives in the epicurean mecca of San Francisco, with her husband and two children.

Lisa worked as an advertising sales manager for the food and travel magazine Gourmet (R.I.P.), before founding Edible Excursions in 2004. She also designed exclusive culinary outings for weekend travelers staying at the Four Seasons Hotel in San Francisco. From these experiences, she realized there was significant demand for informed food excursions, leading her to develop her own culinary tour business, formerly known as In the Kitchen with Lisa.

Lisa is a foodie at heart and she loves sharing her passion for food. “I want to feed people, in food and in life experiences,” she says. “I love sharing people’s stories and my love of this area.” She specializes in authentic food tours around various areas in San Francisco including the Mission, Japantown and Berkley’s Gourmet Ghetto.

Lisa Rogovin's Reviews

  • GuideAdvisor Staff

    The GuideAdvisor staff had a fantastic day with Lisa Rogovin, owner and guide with Edible Excursions. We roamed around the Mission District and she taught us about its colourful history, showed us some amazing murals, and, of course, took us to some delicious eateries. (Our favourite of the day was the peanut butter and aztec chocolate cupcakes from Mission Minis.) This area of San Francisco is an incredibly vibrant one that is evolving every day and the best way to see it is with someone who is keeping up with all the changes and knows where to find the best sites and delicacies. And that someone is Lisa Rogovin.

Edible Excursions

Edible Excursions is an award-winning culinary tour company that offers epicurean strolls through San Francisco’s famous Ferry Building Marketplace, culturally diverse Mission District, historic Japantown, and downtown’s craft cocktail bar scene. Led by founder Lisa Rogovin and her team of knowledgeable guides, these gourmet adventures take guests behind-the-scenes into the Bay Area’s acclaimed food communities to reveal savoury treasures and sweet gems, one bite at a time.

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