Choosing the best photo for your guide profile or trip is very important for attracting travelers. On your guide profile, the best photographs provide some insight to your personality and help entice travelers to read more about you. On your trips, photos of activities and attractive scenery work best.
Note the cropping tool below the image. To zoom in slide the toggle to the right. To rotate the image click on the arrows . To reposition the image within the frame, click on the image itself then move the image until it is in the desired position.
Pick great photos
Photos play a crucial role in informing, influencing, educating and reassuring customers throughout the buying process, and they help to make that critical first impression a positive one. So naturally, the better your guide profile and trip photos are, the better the customer response will be. It is well worth your time to either send us your very best photos (or upload them yourselves). Business and Premium listing guides and operators can even ask for our help in sourcing great shots from our database – so that you can be sure the photos achieve the following goals:
Evoke An Emotional Response
Photos give depth and context to a story, thereby creating a more immersive experience than text can do alone. Photos can be used to inspire, inform, provoke or entertain.
The Web is about self-service. It’s also an ideal way to escape reality. Hotel websites know how important it is for potential customers to see resorts and rooms before they will book. They know that the customer needs to envision themselves in that hot relaxing place when they book tickets from their cold home in January. We want your potential customers to easily envision themselves on your tour!
Photography can convey the essence of a product or service, but it can surprise and delight too. We all want to appear professional and knowledgeable, however, photos that show we have a friendly personality (and don’t take ourselves too seriously) are a nice touch and easy to do.
Depict Subjects In Their Natural Environment
The environment in which you place the subject helps the viewer understand their purpose and suitability. A shot of a grizzly in its natural habitat, for instance, seems much more fitting and “real” than a shot of that grizzly bear in, say, a parking lot. Unless of course, a Grizzly in a parking lot is part of your tour!!
If a picture is worth a thousand words, an entertaining or informative video (3 minutes maximum) featuring a guide, tour or activity could very well be worth a thousand quality visits. Considering that video now appears in 70% of the top 100 search results listings and that viewers are anywhere from 64-85% more likely to buy after watching a product video – this is one marketing force you can’t afford to ignore. Send us your video with your username and we will upload it.