Frequently Asked Questions
Who?
We are the fastest growing online marketing platform for Guides. We are focused on bringing guides and travelers together, through research and relationship building, to create memorable travel experiences.
Why?
Because we value guides and the traveling public; local knowledge; accurate and up to date information; amazing experiences; connections; and relationships.
How?
Through a combination of detailed information about guides and their offerings via; videos, photos, written copy, certification uploads and traveler reviews - all within a website that allows the traveler to connect with the guides directly - we are spreading the word about great guides and their offerings.
We've made it even easier to search for guides and trips on GuideAdvisor. Here are some step-by-steps to follow.
1. Go to guideadvisor.com and click on the search field.
2. Type in the start of any word related to your search, whether it's the name of a place or guide or an activity.
In the example below we started typing in California and the auto-complete function came up with suggestions. If you search using a keyword or a guide name, it will also track down not only trips and guides, it will also list on the search results page any blog posts related to your search term.
3. Click the large orange "search" button.
Once you enter in a search word (or part of the word) the search engine will autocomplete and all you have to do next is click the large orange "search" button. A search results page is displayed. You can toggle between the two views, whether you're looking for guides (Figure A) or Trips (Figure B)
FIGURE A:
FIGURE B:
4. Further sort your findings via cities, activities, or alphabetically.
In this particular example, where we used a broad search term such as "California." the results page also gives you the option to sort your findings.
5. Refine your search by guides, trips or travelogues.
If we were to use other search terms, such as "California Desert," not only will the search engine find guides and trips that are specifically related to that type of activity/region, it will also list for you the blog posts (ie: travelogues) and Explore pages we've written about that particular topic. See the example below where you are given the option to refine your search by guides, trips, ecplore or travelogues.
INCLUDED IN BASIC PLAN
The Basic Plan is a free listing.
1. Editing Services for Guide and Trip Profiles
Worried about your writing skills and/or English writing skills? Don’t be, we can help.
2. Search Engine Marketing (SEM)
Search Engine Marketing is the process of gaining traffic and visibility from search engines through both paid and unpaid efforts. When listed on GuideAdvisor, you benefit from our SEM efforts and budget, since we drive clients directly to your profile pages which connect them to you directly, even on the Basic (free) listing.
3. Reviews and Ratings
Reviews and ratings are proven to influence a purchaser’s decision. We make it easy for you to request reviews from your clients; we give travelers incentives to leave reviews and we reward you for getting them.
4. Dashboard
We want you to have all of the market data you need to run your business, so we provide a Dashboard within your Account that allows you to see your GuideAdvisor page visits and click-through stats. To help you improve your own website’s performance and business efforts, you will also find that we provide some quick and easy to use tools, a number of free resources, and some referrals in your Account as well.
5. Ask Questions Form
We do not take any commission and the last thing we want is to get in your way. For the Basic (free) Listing we provide the "Ask Questions" Form for the client to email us and we will forward their inquiries on to you.
6. Set trip prices in your currency
As a Business or Premium Listing you are able to choose from 50 plus currencies, if your currency is not yet available you can request it be added.
INCLUDED IN BUSINESS PLAN
Includes all Basic Plan Services.
7. Company Page Link
When you subscribe and sign in (after subscribing), a Company Page (see example here) will be created for you that will be linked to your profile page from the at a glance section (see example here).
8. Email Link
We want clients to reach you directly. We do not take any commission and the last thing we want is to get in your way. So we provide your email link for the client to email you directly.
9. Website Link
We want to drive clients to your site directly and easily when they need more information. So we provide your website link.
10. Send Request Form
To catch the eye of those who are ready to book but may have some special requests, we provide a strong call to action in the form of the "Send Request" Form for them to complete. It will send their requests directly to your email inbox.
11. Photo Gallery
Multiple compelling images can now be loaded for each trip page! Want to see how it looks? Just click on the "Photos" tab on this trip.
INCLUDED IN PREMIUM PLAN
Includes all Basic & Business Plan Services.
12. Book Now Link
We provide a Book Now Link that can be directed to any online booking page you wish by simply entering that booking page’s URL into the field provided when building your trips, or by asking us to do it for you!
13. Featured Placements
As a Premium Listing you will get even more targeted marketing for your profiles.
- You will benefit from Rotational Featured Placements on the GuideAdvisor.com homepage and any Adwords Landing Page related to your location and activity.
- You will get a permanent placement on the Featured Guides page that is linked to from the Homepage.
- You will get a “Similar Guides” or “Similar Trips” Placement on any Basic Listings Profile page that provides trips that are similar in location and activity to your offering.
- An ad for one of your offerings on your “Get to Know” blog page (click here to see example of such a page).
- An ad for one of your offerings on the Explore section of the site (also on a rotational basis).
14. Social Media Marketing
You will be featured in our Social Media Marketing Campaigns via all of our social media channels when you complete your “Get to Know” interview for your “Get to know “ blog page .
15. Search Engine Optimization
We will Search Engine Optimize (SEO) your Guide and Trip Profiles to help them rank as well as possible on search engines.
16. A Dedicated Account Manager
For Business or Premium Listings, we provide a dedicated account manager who will be periodically reviewing your profiles and their performance and working with you to make sure that you are getting as much value as possible, and who will be your main point of contact when you have questions or need help.
Check out this case study for a Premium Plan!
Case Study – Impact of A Premium Listing Subscription
Peer reviewed research proved the existence of "the billboard effect" in the travel industry as far back as 2009 - uncovering benefits that accommodation providers (for example) gain due specifically to marketing their property across many listing mediums (like Expedia, Tripadvisor, GuideAdvisor etc).
In fact, the research found that direct reservations increased between 7.5 to 26 percent through other direct channels, such as the accommodation provider's own website, telephone etc. - but only for the period of time when the provider appeared on multiple media sites.
The results are expected to hold true for other travel related booking organizations, like you and GuideAdvisor, where our branded efforts to market your guides and trips result in creating increased exposure, recognition and traffic for your unique offerings, that influences booking that arrives at your doorstep through other channels. Even non-travel industries are leveraging this purchase behavior to their advantage.
Why wouldn't you take advantage too? A full year's business listing at the introductory rate can be had for less than the average price of a single tour. You can even start out on a free one month trial to check us out, absolutely risk free. Sweet, huh?
Here are some common terms that we use at GuideAdvisor:
Traveler: Any person wishing to experience new and exciting things, whether it’s exploring a museum in their hometown or journeying to locations around the globe.
Guide: A person who helps lead and narrate an adventure or experience – a motivating teacher, a trusted confidante, someone you’ll never forget.
Operator: A business that employs guides and takes care of the service offerings and bookings. For example, a guide that is self employed is both a guide and an operator.
It's easy to request a new password. Just follow these simple steps:
1. Click on "Lost your Password."
2. Enter your username or email address and select "Reset Password."
3. Check your email for a confirmation link and follow the steps to reset your password
4. Enter your new password and click "Save"
5. After your password has been reset, click "Log in". It will automatically take you to your account page.
Creating an excellent guide profile:
Note: If you've already created an operator account, go straight to step 3
1. Go to guideadvisor.com/lp-guide/and create a Tour Operator account by completing the form.
2.Click on the account activation link that will be emailed to you.
3. Sign in to your account and subscribe to take advantage of the 30 day free trial.
4. Once you have subscribed, you can create a new guide profile by clicking "Guides & Trips" and follow the prompts:
- Write a few paragraphs about who you are as a person (minimum 600 characters, approx 120 words). Remember, GuideAdvisor is all about showcasing guides as people: travellers want to know who will be taking them on their excursions. In other words, write about you, not your company. This is your chance to set yourself apart from the rest. Possible information to include is: what you love about being a guide, your education or experience levels, what clients can expect when they're with you, why/how you became a guide, etc.
- Upload an image for your profile that is landscape orientation (ie: horizontal) and a minimum of 1140px x 640px. In other words, if it was a printed photo, it would be 6 inches long (15cm) and 4 inches high (10cm) and scanned at 180 dpi (dots per inch) If you use an image that is not suitable - this is what will happen!
5. If you are ready for GuideAdvisor to review and publish your Guide, click the "Save & Submit" button. Otherwise, click "Save" to save your changes. After your Guide has been submitted, the GuideAdvisor team will then review and approve the info (within 3 business days) and it will go live.
Creating an awesome trip profile:
1. If you're not signed in already, go to guideadvisor.com and sign in to your account with your username and password
2. Create a new trip profile by clicking "Guides & Trips" and then click on "Add Trip".
3. Complete the form to profile details about your trip.
4. If you are ready for GuideAdvisor to review and publish your Trip, click the "Save & Submit" button. Otherwise, click "Save" to save your changes. After your Trip has been submitted, the GuideAdvisor team will then review and approve the info (within 3 business days) and it will go live.
It's easy to update your trips and profiles.
To begin, go to guideadvisor.com/my-account/ and sign in to your operator account with your username and password. After you are logged in, you can access your Operator Account to update your guide profiles and trips.
To update your trips:
1. Once you are logged into your operator account, click on "Guides & Trips"
2. Click on the edit button of the trip you wish to edit.
3. Make all your changes on screen.
4. If you are ready for GuideAdvisor to review and publish your Trip, click the "Save & Submit" button. Otherwise, click "Save" to save your changes. All Trips need to be submitted and approved before they will be published.
If your trip was previously published, it will be republished immediately and if your trip was pending review, it will still be held for review by the GuideAdvisor editorial staff.
To update your profile(s):
1. Once you are logged into your operator account, click on "My Guides & Trips" and select the guide profile you wish to edit.
2. Click on "Edit your guide profile" and make all your changes on screen.
3. If you are ready for GuideAdvisor to review and publish your Guide, click the "Save & Submit" button. Otherwise, click "Save" to save your changes. All Guides need to be submitted and approved before they will be published.
If your profile was previously published, it will be republished immediately and if your profile was pending review, it will still be held for review by the GuideAdvisor editorial staff.
*A note about "Operators" who are also "Guides"
An operator is typically a business owner who employs guides. Sole proprietorships, in which a guide runs his or her own business and doesn’t have other employees, are also categorized as operators. The business owner should upload their own personal guide information in the “Add New Guide Profile” section.
Choosing the best photo for your guide profile or trip is very important for attracting travelers. On your guide profile, the best photographs provide some insight to your personality and help entice travelers to read more about you. On your trips, photos of activities and attractive scenery work best.
Note the cropping tool below the image. To zoom in slide the toggle to the right. To rotate the image click on the arrows . To reposition the image within the frame, click on the image itself then move the image until it is in the desired position.
Pick great photos
Photos play a crucial role in informing, influencing, educating and reassuring customers throughout the buying process, and they help to make that critical first impression a positive one. So naturally, the better your guide profile and trip photos are, the better the customer response will be. It is well worth your time to either send us your very best photos (or upload them yourselves). Business and Premium listing guides and operators can even ask for our help in sourcing great shots from our database - so that you can be sure the photos achieve the following goals:
Evoke An Emotional Response
Photos give depth and context to a story, thereby creating a more immersive experience than text can do alone. Photos can be used to inspire, inform, provoke or entertain.
Create Desire
The Web is about self-service. It’s also an ideal way to escape reality. Hotel websites know how important it is for potential customers to see resorts and rooms before they will book. They know that the customer needs to envision themselves in that hot relaxing place when they book tickets from their cold home in January. We want your potential customers to easily envision themselves on your tour!
Show Personality
Photography can convey the essence of a product or service, but it can surprise and delight too. We all want to appear professional and knowledgeable, however, photos that show we have a friendly personality (and don't take ourselves too seriously) are a nice touch and easy to do.
Depict Subjects In Their Natural Environment
The environment in which you place the subject helps the viewer understand their purpose and suitability. A shot of a grizzly in its natural habitat, for instance, seems much more fitting and “real” than a shot of that grizzly bear in, say, a parking lot. Unless of course, a Grizzly in a parking lot is part of your tour!!
Add video
If a picture is worth a thousand words, an entertaining or informative video (3 minutes maximum) featuring a guide, tour or activity could very well be worth a thousand quality visits. Considering that video now appears in 70% of the top 100 search results listings and that viewers are anywhere from 64-85% more likely to buy after watching a product video – this is one marketing force you can’t afford to ignore. Send us your video with your username and we will upload it.
In today’s online market, you must make an instant impression to get noticed. Studies show it only takes about 50 milliseconds (that's about 1/20th of a second) for a visitor to form an opinion of your page or website. Your profiles and trips need to draw visitors in and then keep them interested.
- Get your customers to add reviews
- Optimize your own website for mobile - and reap rewards!
- Fine-tune your profile bio and trip descriptions
- Make sure GuideAdvisor links to your website go to a relevant page
- Pick great photos
- Add video
Get your customers to add reviews
Reviews work. People are more likely to trust comments and opinions provided by other customers than a business’s comments. In fact, this report found that 70% of customers consult reviews or ratings before purchasing, 82% consider user generated reviews extremely valuable or valuable, and 71% agree that consumer reviews make them more comfortable.
Increase the click through rate on your profile by asking your current customers to visit your guide (and trip) page to leave their reviews. Your profile page is the ideal place to aggregate all the great things your customers are saying about you.
Optimize your own website for mobile - and reap rewards!
Customers are spending more time on their smartphones, and are performing a host of tasks there that used to happen primarily on desktops. As a result, in April 2015 Google changed how a site shows up on search results pages when a customer searches on their phone. Now if your site is mobile friendly it receives priority ranking on mobile search results pages! GuideAdvisor’s firm commitment to “mobile first” design means we were well ahead of the curve on this one. But how can you confirm that your own website passes the mobile-friendly test? Just make sure you have your website URL (i.e., https://www.your-website-name-here.com) entered in your Operator profile page and then use the test on your GuideAdvisor Dashboard to find out today.
Fine-tune your profile bio and trip descriptions
A good, descriptive profile and trip description will increase the likelihood of a page visitor converting into a customer. Trip highlights need to be short, easily digestible statements that compel the visitor to read the description, click through to your website or contact you directly.
The guide bio and trip descriptions need to entice visitors into wanting to spend their time with you as their guide, doing the activities talked about in the trip. The descriptions should answer most of the questions that you are generally asked about the guide and trip.
As a final note, the highlights, guide bios and trips descriptions should contain keywords and keyword phrases that potential customers would search for. This will help your profile and trips show up in search engine result pages (SERPs) and drive additional targeted traffic to your pages on GuideAdvisor.
Make sure GuideAdvisor links to your website go to a relevant page; not just your home page
A visitor to your profile and trip pages on GuideAdvisor is twice as likely to click through to your website than they are to send you an email. Make it easy for them to find the information they need by linking each trip to the relevant page on your website and link your profile to your website’s “About” page. This will reduce visitor frustration and lead to more conversions to bookings.
Pick great photos
Photos play a crucial role in informing, influencing, educating and reassuring customers throughout the buying process, and they help to make that critical first impression a positive one. So naturally, the better your profile and trip photos are, the better the customer response will be. It is well worth your time to either send us your very best photos (or upload them yourselves). Business and Premium listing guides and operators can even ask for our help in sourcing great shots from our database - so that you can be sure the photos achieve the following goals:
Evoke An Emotional Response
Photos give depth and context to a story, thereby creating a more immersive experience than text can do alone. Photos can be used to inspire, inform, provoke or entertain.
Create Desire
The Web is about self-service. It’s also an ideal way to escape reality. Hotel websites know how important it is for potential customers to see resorts and rooms before they will book. They know that the customer needs to envision themselves in that hot relaxing place when they book tickets from their cold home in January. We want your potential customers to easily envision themselves on your tour!
Show Personality
Photography can convey the essence of a product or service, but it can surprise and delight too. We all want to appear professional and knowledgeable, however photos that show we have a friendly personality (and don't take ourselves too seriously) are a nice touch and easy to do.
Depict Subjects In Their Natural Environment
The environment in which you place the subject helps the viewer understand their purpose and suitability. A shot of a grizzly in its natural habitat, for instance, seems much more fitting and “real” than a shot of that grizzly bear in, say, a parking lot. Unless of course, a Grizzly in a parking lot is part of your tour!!
Add video
If a picture is worth a thousand words, an entertaining or informative video (3 minutes maximum) featuring a guide, tour or activity could very well be worth a thousand quality visits. Considering that video now appears in 70% of the top 100 search results listings, and that viewers are anywhere from 64-85% more likely to buy after watching a product video – this is one marketing force you can’t afford to ignore.
The activity and location information that you select to be shown on your trips and profiles are important for customers to help them find matches to the activities and areas they are interested in. If the activity and location information are confusing, conflicting or otherwise misleading, the customer will not feel confident about any of the information presented and this may influence them to not book your trip or leave negative reviews. This is why we ask you to choose the one location and activity that is the best choice to describe your trip.
Location
When you are creating or editing a trip, choose one location that best represents the trip location. If your trip occurs in more than one city or region, choose the starting location as this will usually be the most important decision factor for the customer. Try to be as specific as possible by including the country, state/province and city. If the city is not included, a customer will not be sure if the trip is conveniently located close to where they are or plan to be. Remember to include all the places you will visit in the trip description.
Activity
When you are creating or editing a trip, choose one activity that best describes the trip and sets an accurate expectation for the customer. For example, do not choose Photo Tour unless the tour includes learning how to take a photo and/or learning about camera settings. This will ensure that the customer has the proper understanding about the trip and will result in more positive reviews.
If the activity is not present in the list, please use the provided field to contact us to request an addition to the activity list. However, if we have determined that the the activity term does not benefit you, we will not add the term and will help you to choose a related term. Before we add a new activity, we research the term to make sure that it is an actively searched term on major search engines because if it is not actively searched, your trip and profile will not benefit from organic searches. It also means that customers don't use or recognize the term and therefore will not search it on our site either.
If you are subscribed to one of GuideAdvisor's listing plans, visitors to your Trip & Guide can be in direct contact with you via your email address, and can also click directly through to visit your website to learn more about you and the trips that you offer.
Our statistics show that these links are the most popular route that customers take to begin the booking process. The website address that is set here is also used as the default website link in various places on your trip, profile and company pages (unless you've specified other specific trip URLs).
- Log in to GuideAdvisor and click on the My Account page
- Enter your email address
- Enter your website URL
- Click on Save
That's it! Easy, right?
Now you can proceed to add trip specific URLs to your trip pages, and also connect your Google Analytics to display on your GuideAdvisor Dashboard.
[vc_row][vc_column][vc_column_text disable_pattern="true" align="left" margin_bottom="0"]From your Account page (you must be signed in):
1. Click on "Guides & Trips"[/vc_column_text][mk_image src="https://static.guideadvisor.com/wp-content/uploads/2017/03/Step-1.png" image_width="800" image_height="350" crop="true" lightbox="false" frame_style="simple" target="_self" caption_location="inside-image" align="left" margin_bottom="10"][mk_padding_divider size="25"][vc_column_text disable_pattern="true" align="left" margin_bottom="0"]2. Click on:
- the "Add New Guide" if you are creating a new Guide profile.
- the "Edit" button beside the Guide you want to upload the certifcations/licences to.
[/vc_column_text][mk_image src="https://static.guideadvisor.com/wp-content/uploads/2017/03/Step-21.png" image_width="800" image_height="350" crop="true" lightbox="false" frame_style="simple" target="_self" caption_location="inside-image" align="left" margin_bottom="10"][mk_padding_divider size="25"][vc_column_text disable_pattern="true" align="left" margin_bottom="0"]3. Scroll down to "Certifications" (just below your photo), and enter the description of your certifications and licenses in the text box, and upload images using the blue buttons provided.[/vc_column_text][mk_image src="https://static.guideadvisor.com/wp-content/uploads/2017/03/Step-3.png" image_width="800" image_height="350" crop="true" lightbox="false" frame_style="simple" target="_self" caption_location="inside-image" align="left" margin_bottom="10"][mk_padding_divider size="25"][vc_column_text disable_pattern="true" align="left" margin_bottom="0"]4. Click on:
- "Save" to save as a draft if it is a new profile not ready of publication.
- "Save" if your profile has already been published.
- "Save & Submit" to submit a new profile for publishing.
[/vc_column_text][mk_image src="https://static.guideadvisor.com/wp-content/uploads/2017/03/Step-4.png" image_width="800" image_height="350" crop="true" lightbox="false" frame_style="simple" target="_self" caption_location="inside-image" align="left" margin_bottom="10"][vc_column_text disable_pattern="true" align="left" margin_bottom="0"]That's it! Easy, right?[/vc_column_text][/vc_column][/vc_row]
It is so easy to add a URL to your trip page!
1. Go to guideadvisor.com/my-account/ and Sign In with your username and password.
2. Click on "Guides & Trips". Choose a trip and click on the edit button.
3. Scroll down to the "Trip Link" field and enter the URL of the page you would like the trip link to go to. Note: Be sure to include either "http://www." or "https://www." before the address name (whichever is correct for your site).
4. Scroll to the bottom of the page and click "Save". That's it - you're done!
If you are subscribed to one of GuideAdvisor's Premium plans, you can now provide visitors with a link directly to the booking page on your own website.
We're more than happy to help you set this up, but you can also make the change yourself by logging in to your Account and choosing Guides & Trips from the sub-menu.
Click on the edit button beside the first trip you want to add the link to.
Scroll down to the Online Booking Link field and enter in the full URL of the booking page on your website for this trip (or the URL for this trip on any 3rd party booking engine you use). Do this for each of the trips you want to set an Online Booking Link for.
While you're there, make sure you've set up the GuideAdvisor Trip Link for this trip to go directly to your trip details page on your own website.
Scroll down to the bottom of the trip page and click on save when you have entered the links. That's it - you're done!
A company page displays your company bio, your guides, trips and any content that you have submitted. Tour operators that have subscribed to one of our paid plans and have at least one guide profile published qualify for a company page. See an example here.
Once the page is created, the company name on each guide and trip page become linked to your company page to help travelers find all of your guides and trips. You can also use this page as a landing page to link in from your site or email campaigns.
How to create a company page
Once you have subscribed to a paid plan and have at least one guide profile published, you can initiate the creation of your page and retrieve the link by completing the following steps:
- Log into your account
- To confirm that your company page has been created, click on My Account on the menu and look for the Company Name link.
- Click on the Company Name link to view your page
Below are a few GuideAdvisor logos that you can save to your computer and upload to your site. When set-up as described below - clicking on the logo will link your guests to your trips and/or profile on GuideAdvisor.
To add the logo:
1. Save the logo you would like to use to your desktop. Upload the logo to your website and make note of the URL where the image is found.
2. Update the following code. Change the target-url with the full url of your trip or profile (whichever you would like to link to) on GuideAdvisor and change the image-url to the image location from step 1:
<a href="target-url" target="_blank"><img src="image-url" title="GuideAdvisor" alt="GuideAdvisor" /></a>
3. Add the code to your site where you want the logo and link to display
You'll notice that certain guides are featured in the Travelogues blog section of GuideAdvisor in interview-style articles. (Take Italian Scuba Guide Aldo Marangoni for example.) You too can be featured in one of these articles:
-
Subscribe to the Premium Listing Plan By subscribing to the plan, you'll automatically be the subject of an article, which is pushed out to all our social media channels and press contacts. To subscribe to the Premium Listing Plan, go to the subscription page. If you are not logged into your account, you will be asked to log in.
Once you have logged in, you will see the subscription section. Choose "Premium Listing" and click Subscribe.
Note: You must create a PayPal account so that you can manage your subscription.
Follow the prompts to complete the transaction. Once completed, you will be directed back to the GuideAdvisor site. If you're having issues paying with PayPal, Click here.
An AdWords Campaign results in advertisements that display at the top and right side on the search engine results page (SERP) when specific search terms are entered into Google’s search engine.
Ad placement / position is determined by bid (the amount the advertiser is willing to pay) and by quality score (how closely the ad matches the search term). These factors are constantly monitored and fine-tuned to get as much highly-targeted, high-quality traffic to our guides and trips as possible.
In addition, our marketing team creates custom display ads for specific listed trips and then places these ads on high visibility / high quality sites. These ads are presented to people online when they match known conditions of what people are typically doing when in their travel planning and research stages (like looking for things to do, booking a flight or hotel in another city, for example).
It's techno-magic and it drives quality traffic to trips at just the right time!
A cool feature makes it easy as pie to entice your customers to leave a review for your tours & trips. When you login to your Account - a page called Reviews is now visible.
On this page - after each tour concludes, select the trip and guide from the dropdowns, then enter the date and customer email addresses into the form, check the confirmation box and click Request Reviews. We take care of the rest. You'll receive an email listing the information entered for your records.
The tour customer will receive an email from GuideAdvisor and with one click they will be able to leave a "verified" review for your tour.
Note: A single email address is limited to receiving one request review from GuideAdvisor per month in order to comply with international anti-spam laws.
This message will be sent to all email addresses that are entered into the "Customer Email Addresses" field on the Reviews and Conversations page of your Account.
Items with the yellow background are replaced with the details selected by you [eg. the trip, guide and date] automatically before the email is sent.
Goals are an important part of tracking activity on your site. When a visitor to your site completes an action you would like them to take, this is called a conversion and how often it happens can be measured by setting it up as a goal. As a Premium Listing customer - you can view your Goal Results on your GuideAdvisor Dashboard.
An example of a goal would be the booking confirmation page after they have completed an online booking or a confirmation page they see after completing and sending a form to ask about a tour.
Goal set up can be very straightforward to very complex, depending on your purchase funnel and your individual business requirements. The following steps will walk you through a standard, straightforward goal setup to show you how to create a goal in order to measure booking completions:
- Log into Google Analytics (whoever owns the website is entitled to create a Google account for access to all Google Analytics tools)
- On the top menu, click on Admin
- Under the View column, click on Goals
- Click on +New Goal button at the top
- Under Template, click on Buy Tickets
- Click on Next Step
- Under Goal Completion, enter in a descriptive name such as "Completed tour booking" and click Destination under Type
- Click on Next Step
- Under Goal Details, enter in the destination url of the page that the visitor sees after completing a booking and do not include the domain name. The page is often “/thank-you/” or “/payment-completed/”. If you are not sure of the page url on your site, make a test purchase yourself to find out what page the visitor sees upon completion of the purchase.
- Set a Value. This is optional but can be very useful if you have several different goals since you can allocate different values to different goal completions. For example, if you have set up 3 goals on your site - completion of a tour booking, confirmation of submitting a form and confirmation of signup to your email list - you can allocate an average trip value to your tour
- Click on Create Goal.
More information can be found at About Goals and Create, Edit and Share Goals.
Purchase funnel explained
Customers are spending more time on their smartphones, and are performing a host of tasks there that used to happen primarily on desktops. As a result, in April 2015 Google changed how a site shows up on search results pages when a customer searches on their phone. Now if your site is mobile friendly it receives priority ranking on mobile search results pages!
GuideAdvisor’s firm commitment to “mobile first” design means we were well ahead of the curve on this one. But how can you confirm that your own website passes the mobile-friendly test?
Just make sure you have your website URL (i.e., https://www.your-website-name-here.com) entered in your Operator profile page and then click on "Analyze My Website" on your GuideAdvisor Dashboard to find out how you are rated today.
After the test completes - the Dashboard is populated with the resulting score and recommendations.
Some of the most common search terms used by travelers are for "off the beaten path" types of destinations. Frequent travelers are always looking for new and unusual places to visit; places that everyone hasn't already either been to or heard about yet. Now there's nothing at all wrong with the beloved and well-known tourist sites - but many travelers today are looking for a unique spot that they in turn can be "in the know" about and share with others. Guides always have the inside scoop on at least one of these secret local gems and we need you to help us share your knowledge - in a way that entices travelers to learn more about your area of the world.
To thank you for your contribution, we'll place a dedicated trip ad on the page for one of your tours - similar to the one in the example below.
Yes, it is just that easy to get more exposure for your tours.
Here is an example of an "Off The Beaten Path" article to give you a good idea of what we're looking for. Note - this type of article is not a place for you to describe a specific tour or transport service your company offers, but it is an opportunity to create interest that pays off when you pique travelers' curiosity about your neighbourhood or region.
The information you provide should be for a location we have not yet profiled in a similar article. It also must be in your own unique wording (i.e. not available in the same exact words anywhere else on the internet) and it should be detailed enough to answer the questions listed below - all in about 300-400 words. And if you can provide a couple of high quality photographs - it will turn out great.
- What is the name of the location or area?
- What makes it special? Why would visitors want to go?
- What is the best time of year to visit?
- What's the most well-known city or town nearby the landmark or region?
- Any there any special instructions for dress code or concerns about weather, supplies to bring, fitness capabilities needs, or specific footwear to consider, etc.
- How can travelers get to, and get around the area?
- Provide a bit of the background story of the place over time (how it started and/or how it has changed).
When you're ready - send your "off the beaten path" article to content@guideadvisor.com. We'll connect you with one of our writers who will verify the content as "unique" and may follow up with you with a question or two before they publish it on our site.
